Weekly Roundup | Navigating Modern DTC Shipping for Craft Producers

In this week’s roundup, learn how you can modernize your club program to elevate the customer experience and exceed expectations. Register for an Avalara webinar to brush up on Beverage Alcohol regulatory developments that affect your business. Square makes updates that allow on-demand alcohol delivery and California tourism slowly crawls back. Learn what eCommerce conversions really matter and get the low-down on the current state of DTC beer.

Modernizing Your Club Programs

Craft producers are seeing a shift and are being forced to reimagine their club programs. Today’s customers expect personalization, especially when it comes to subscription services. How can craft producers meet and exceed the expectations of the modern buyer? Keep reading to find out.

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Live Webinar: 2021 Beverage Alcohol Regulatory Roundup

Direct-to-consumer shipping in the beverage alcohol industry increased at an astronomical rate over the past year. With this increase comes the need to understand a myriad of compliance and regulatory requirements and to stay on top of the latest developments. Join this webinar with compliance expert Avalara to learn more about recent legislation impacting craft producers and how to navigate the world of direct-to-consumer shipping.

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Square Announces On-Demand Alcohol Delivery for Square Online Sellers

VineSpring partner Square announces a new commission-free revenue stream through alcohol delivery. What does this mean? Now wineries, breweries, or any seller using Square Online can offer customers the option to purchase alcohol from their website and have the order fulfilled through a delivery partner. Curious how VineSpring works with Square? Read VineSpring + Square: Better Together.  

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Winery Ecommerce Analytics Made Simple

How do you measure website success? There are four key conversions that craft producers should pay attention to; online purchases, reservations for tastings, wine club sign-ups, and mailing list subscriptions. Learn more about how to measure, pivot, and test these results.

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California Tourism Recovery Underway

Tourism worldwide was greatly affected by the pandemic and California was no exception. While recovery is starting to emerge, how long will it take to reach pre-pandemic levels? Hear what the experts have to say. 

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Evolution Towards a Better Beer Distribution System for All

The interest in direct-to-consumer shipping has increased for craft beer drinkers and brewers alike. US beer has experienced a renaissance in recent years, driven by consumers growing taste for differentiated, quality products and the desire to support small businesses. DTC is the answer that breweries have been looking for to expand their reach but there are some obstacles in the way.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

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