This week’s roundup focuses on the shifting marketplace dynamics we’ve seen in DTC over the past few years and especially during the pandemic. Uncover what modern club members are looking for in their subscription services, review recent DTC shipment data, and explore what a global drop in consumption means for your business. Lastly, see how marketplace pressures are changing packaging design and learn what catches the eye of younger generations.

The Subscription Economy and the Evolving Wine Buyer

Wine clubs have been around for a while, but the customer has evolved over the years. Subscription services are now available for anything from shavers to charcuterie, shaping consumer expectations. Learn how to update your clubs and attract more members.

The Data: Wine DTC Shipments and Off-Premise Retail

With the impacts of the global pandemic and shifting dynamics, it has never been so critical to keep an eye on wine market data. Sovos ShipCompliant, Nielsen, and Wines Vines Analytics have partnered to provide a comprehensive view of the off-premise wine category. Get the pulse on the latest numbers to help you plan for the future.

Wine Consumption Collapsed Last Year to Its Lowest Level in Two Decades

While it seemed that compulsory isolation made sipping on wine even more enticing to some of us, that was not the case for drinkers across the globe last year. The International Organization of Vine and Wine reported a drop in global wine consumption. See what this means for your business.

First End-of-Pandemic Wine DTC Data Is Good News

We are just now seeing a glimpse of what the post-pandemic wine marketplace will look like. The data uncovered in Wine Business Monthly starts to show to what extent consumers who entered the DTC marketplace in 2020 will stick around.

Are Elements of Wine Label Design Changing with the Pandemic?

Can you judge a wine by its label? Perhaps you can since consumers pay more attention to attractive and memorable packaging than producer, region or grapes. This article looks at what makes a good wine label, what younger generations are attracted to, and the effects on packaging from the shifting marketplace dynamics on packaging design.