It’s finally here! Get our expert digest on the state of the US wine industry. Alder Yarrow says it’s time for an American marketing board. Climate change threatens 6 out of 10 wineries. The US wine industry is not effectively marketing to Millennials. Wine dominates online shipments, but spirits are catching up. And finally, how can the wine industry be a part of the future?

Top Takeaways from 2022 US Wine Industry Reports

VineSpring brings you the top takeaways from the 2022 US wine industry reports. Get the inside scoop on growth in DTC shipments, the industry's adoption of technology, and challenges that lie ahead with wine consumers' aging demographics.

It’s Time for an American Wine Marketing Board

Award-winning wine blogger Alder Yarrow at Vinography argues that the time is now for an American wine marketing board. Can your winery benefit? Read more and weigh in on the discussion.

Climate Change a ‘Strong Threat’ for Six Out of 10 Wineries

Climate change affects the viability of wine production globally. The 2021 ProWein Business Report finds climate change “a strong or very strong threat for six out of 10 producers.” Read more to discover what actions winemakers are taking to be sustainable, and how to convince consumers that the up-front costs are worth it.

Wine Industry Fails to Attract Millennials

Younger consumers are not bringing wine to the party. Wine’s image and ineffective marketing to Millennials are not helping the situation. Learn how you can leverage transparency and sustainable farming practices to appeal to younger consumers.

Spirits Shipments Grew Twice as Much as Wine in US Reveals Report

Wine makes up 62 percent of online alcohol sales, but spirits shipments are growing quickly. This rapid growth is thanks to investment in advertising and references in TV shows, as well as increased home cocktail consumption. Can eCommerce be the key to selling to younger consumers?

The Wine Industry is Asking the Wrong Question

David Morrison thinks the wine industry is asking the wrong question. The right question, according to him, is how do we make the wine industry a part of the future? Learn how to join Millennials in their future priorities, rather than asking them to join past legacies.