Weekly Roundup | The New “Now”: Learning from 2021
The State of the Wine Industry Report is finally here—download it to learn highlights from 2021. Next week’s Unified Symposium promises to predict trends in the wine industry for the next year and beyond. Club programs can gain more members by learning how to leverage their online marketing presence. Are you using the most effective advertising channels? Dry January can be a great time for patrons to go out and skip the lines. Finally, check out the most important Beverage Alcohol trends of 2021.
How To Attract Club Members
Wine club members don’t just buy your product; they buy a brand experience. By positioning your brand and telling a story, you can differentiate your winery from your competitors. Learn how to optimize your marketing strategy to attract new club members.
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Unified Symposium: Wine and the New Now
Times are changing quickly and wineries must act now to adapt. Between climate pressures, supply chain issues, and labor shortages, a new “now” presents itself every day. Discover key insights and predictions from an all-star lineup at the State of the Industry session at the 2022 Unified Symposium.
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2022 Media Planning: Why Brands Need to Understand Consumer Sentiment
Connecting with consumers to build trust is key to long-term brand health. Did you know that brand sponsorships and branded websites rank among the most trusted advertising channels? Learn how to leverage consumer sentiment with the most trusted media channels.
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VinePair Podcast: Dry January’s Silver Lining
January is a slow time of the year for restaurants and bars, but the slow season has its perks. Did you know Dry January can be the best time for patrons to go out, with shorter waits? Listen to the VinePair Podcast to learn how to promote your establishment during Dry January.
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The Top Category, Consumer, and Industry Trends of 2021
2021 was a big year for liquor, sparkling wines, and ready-to-drink canned beverages. At the same time, gift orders and non-alcoholic drinks were a hit. Discover the top Beverage Alcohol trends to make the most of 2022.
