Weekly Roundup | Uncovering the Biggest DTC Trends in 2021

In this week’s roundup, a variety of industry experts, including VineSpring, dig through 2020 results to uncover the biggest trends, challenges, and opportunities for the beverage alcohol industry. New legislation poses a threat to direct-to-consumer (DTC) winery shipping and low-to-no-alcohol beverages see a spike in interest. Lastly, champagne brands have noticed the rise in DTC shipping and want a piece of the pie.

Wine eCommerce Emerges from 2020 Stronger than Ever and is Here to Stay

2020 surprised us all. What’s in store for 2021? VineSpring reviews this year’s industry reports to uncover common themes, predictions, and upcoming opportunities for the wine industry.

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Overview of 2020 US Wine Market Stats and 10 Hot Wine Trends for 2021

2020 was a bumpy ride that shook up the wine industry and delivered increased wine volume sales but with US wine sales revenue down for some and up for others. Take a deeper dive into the wine industry data from 2020 and uncover hot trends for 2021.

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10 Beverage Industry Trends and Takeaways for 2021

The Next Big Sip webinar gathered wine and spirits experts from across different sectors of the beverage alcohol industry to discuss critical issues, key trends, and new opportunities for the upcoming year. Get a rundown of the top 10 issues they think will be prominent in 2021.

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Tennessee Legislation Represents the Biggest Attack on DTC Shipping in Our Lifetime

While many state laws were created to curtail wine retailer shipping, new Tennessee legislation, HB 0742 and SB 0705, are aimed directly at winery shipping. This legislation would severely restrict how wine is delivered to Tennessee residents and leave consumers with less choice.

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No/Low Consumption to Rise 31 Percent By 2024

A moderation trend is sweeping across key global markets, increasing the demand for low to no alcoholic beverages. A recent report explores the uptick in interest and what we can expect in the new few years.

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Champagne Embraces Direct-to-Consumer Sales

Prepare to see more champagne in the DTC shipping channel. In the past, champagne brands have mostly relied on distributors and retailers to sell their products. Now that DTC has taken off, many champagne brands are starting to amp up their eCommerce sales.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

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