Weekly Roundup | Tools for Resilience in DTC

In this week’s roundup, US wineries are continuing to invest in online channels even as the pandemic winds down. With concerning early conditions, California wineries are already preparing for this year’s wildfire season. Watch a recorded webinar and see how you can pull useful insights from VineSpring dashboards. Register for an upcoming Avalara webinar to learn best practices for modern DTC compliance. Lastly, meet eight business owners that embody reliance and learn from their tactics.

US Wineries Continuing Online Push as Pandemic Eases

The 2020 COVID-19 pandemic catapulted the US wine industry into action. Many wineries held virtual tastings, found ways to sell digitally, and evolved their businesses to meet changing consumer demands. As the pandemic eases, digital efforts remain strong.

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Webinar: Learn How to Use VineSpring Dashboards to Make Critical Decisions

A good online dashboard will present a clear picture of your sales activity and give practical and useful insight to help you with future business decisions. Watch this recorded webinar to see how craft producers can get useful insights with VineSpring’s new dashboards.

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WIN Webinar: DTC Enforcement Trends in Beverage Alcohol

DIrect-to-consumer shipping has skyrocketed over the past year and many craft producers are left sprinting to try and keep up with compliance and regulatory requirements. Join next week’s Avalara webinar to learn about commonly enforced laws, best practices, and new technologies.

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How California Wineries Are Preparing for the 2021 Wildfire Season

Last year’s wildfires seemed to have most of California ablaze. No one knows what 2021 will hold but with drought emergencies already emerging, it’s time to prepare. See what California wineries are doing to brace themselves for the worst. 

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Stronger Than Before: The Business Owners Embracing New Possibilities in 2021

The power of resilience has been put to the test by many business owners over the last year. Meet eight business owners who are stepping up to today’s challenges with tenacity and authenticity. Learn from their real-life examples and chart your own path forward.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

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