Weekly Roundup | Wine’s Changing Business Model

In this week’s roundup, the wine industry adapts to a new business model and a new demographic. Learn how to navigate DTC compliance as online DTC sales grow. Boomers are aging and Millennials are choosing beer, seltzer, and spirits—is it time for wine to rethink its strategy? A Black entrepreneur is changing how wines pair with multicultural foods. As consumers are living longer, learn how wine can win over younger consumers. Drought threatens Marin and Sonoma Counties. And finally, customer retention can pay big for your business.

 

Compliance Options for Craft Producers

Since the pandemic's start, the percentage of craft beverage sales done online skyrocketed. With online DTC sales comes a patchwork of laws in different states concerning all types of alcoholic beverages. Read more to learn how your winery, brewery, or distillery can approach DTC compliance.

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US Wine Market—Time for a Rethink

Baby boomers are the largest wine-consuming demographic, but their share may decline as they age without retirement savings. Millennials are more likely to choose beer, spirits, seltzer, or malt beverages than wine. Can the wine industry count on Millennials to acquire a taste for wine as they get older, or is it time to rethink the strategy?

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Options for Wine That Pairs With Multicultural Foods are Limited—This Black Woman Winemaker is Changing That

Kindra Dione, founder of the first Black woman-owned winery in Loudoun County, VA, has an unusual take on wine. Dione has released a wine collection that pairs well with the diverse flavors of multicultural foods. Learn more about how this entrepreneur is making wine a more versatile complement to meals.

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Wine Businesses Must Focus on the ‘100-Year Life’ to Drive Mid- and Long-Term Success

Consumers are living longer and retirement at age 60 is no longer a certainty. As Millennials get older, they may change careers, their lifestyle, and beverage preferences several times. Learn more about how winemakers still have a chance with younger generations.

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Water Watchers in Marin and Sonoma Counties Brace for More Drought

It has been a dry January in more ways than one, and February isn’t looking any better for rainfall in Marin and Sonoma counties. Farmers are hoping for a “miracle March” to stave off severe drought this year. Is your winery prepared for another drought year?

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Retention Pays Off Big in DTC Wine Shipping

First-time buyers account for over half of DTC wine sales, but that number is falling as loyal customers make more repeat purchases. Learn about why customer lifetime value is essential to the profitability of your business. 

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

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