In this week’s roundup, learn why overlooking Gen X is a huge mistake and get an update on the current wine market state. A VineSpring guide highlights the future of technology that directly impacts your DTC business. Lastly, Square gives advice on how to extend your exceptional customer experience to digital interactions with customers.

Wine Consumer Demographics: Ignore Gen X at Your Peril

Between baby boomers and millennials, Gen X is often overlooked. Containing 27 percent of the legal drinking age population, ignoring this demographic is a big mistake. Learn more about Gen X and how they influence wine sales.

Off-Premise Alcohol Sales Slip Year-On-Year, But Still Far Outpace Rates From 2019

2020 was a unique year in many ways. It’s difficult to get a good sense of realistic growth when comparing this year’s off-premise alcohol sales to sales during this time last year when the pandemic exploded across the US. This article takes a look at sales from 2019 onward to get a better understanding.

The Data: Wine DTC Shipments and Off-Premise Retail

As the pandemic continues, wine markets continue to be in flux. It’s never been more important to keep a pulse on marketplace data and keep up with the shifting dynamics. Check out the latest numbers from DTC shipments and off-premise retail.

How to Communicate Better with Your Customers, Digitally

Online interactions with customers are more frequent than ever these days. Craft producers need to provide exceptional customer services in person, online, and even through text messages. Learn why you should care about the way you communicate with customers digitally and how to humanize your efforts.

The Future of Technology & the Wine Business

The wine buyer is evolving and wineries need to adopt technology that allows them to meet their customers’ needs. This guide explores buyer trends and how to use flexible technology to build your brand online and create virtual connections with your customers for years to come.