In this week’s roundup, see how far the wine industry has come in the digital age and how it’s affecting buying habits. The beer industry can learn a lot and boost sales by following wine allocation models. Get tips on how to get a DTC shipping license and join a discussion on the future of alcohol marketplaces. Lastly, Congress has been presented with the idea of opening up the USPS to alcohol shipping.

The Way We Buy Wine Now

The difficulty of getting wine online due to state-by-state laws and people’s hesitation to choose wines via screens slowed down wine’s move to digital. Now, all of that is changing. See how the growing acceptance of online shopping, the boom in video tastings, and the rise of custom wine clubs are creating that change.

Lucrative Lessons from the Wine Industry: Boosting Beer Sales with Allocations

Allocations make customers feel special, keep them connected to brands, and cement a relationship that can continue to build on for years to come. Wineries have implemented allocations for years to tailor offerings based on purchase history or preference—now it’s time for breweries to do the same.

Direct-to-Consumer (DTC) Shipping Essentials: How to Get a License

Getting a license is one of the first essential steps that craft producers need to take in order to ship alcohol direct-to-consumers (DTC). Licensing processes vary state by state, but following this guide will help you understand what information is needed ahead of time and what the risks of non-compliance can be.

Alcohol Marketplaces: Looking Ahead

Since only businesses that hold a license to sell alcohol can sell to consumers, things get complicated for online marketplaces, delivery apps, and special services if unlicensed. Hear from Rebecca Stamey-White, partner at Hinman & Carmichael LLP, and Jeff Carroll, general manager of Avalara for Beverage Alcohol on the issues surrounding alcohol marketplaces.

Let the USPS Ship Alcohol

The United States Postal Service (USPS) continues to struggle. Congress has been presented with an opportunity to make a change that would increase capital and “raise spirits” nationwide. Will they allow DTC shipping for alcoholic beverages of all kinds?