Weekly Roundup | Technology Solutions that Elevate the Experience

In this week’s roundup, Presqu’ile uses VineSpring and deep integrations like Square to elevate their tasting room experience. Clear up misconceptions surrounding fulfillment houses and get up to date on DTC beer shipping laws by state. Learn why wine demand isn’t as high as predicted in 2021 and explore wine’s biggest problem: labor.

Presqu’ile: A VineSpring Case Study

Presqu’ile’s winery has high standards when it comes to both wine and service. They wanted to weave those standards throughout their whole business. See how they leverage VineSpring and deep integrations such as Square POS to elevate their winery experience in-person and online.

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Understanding Fulfillment Houses Is Key to Regulating DTC Shipping 

With the onslaught of the pandemic, DTC shipping experienced unprecedented growth during 2020. All of that growth has drawn the attention of state regulators. Fulfillment houses are among those who have experienced increased scrutiny of their role in the shipping alcohol process. Read this article to clear up common misconceptions about fulfillment houses and learn more about their role in DTC shipping.

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Wine Demand is Turning Negative, Defying Good News

It was predicted that the overall wine demand would increase throughout 2021 and beyond. With a high GDP,  government stimuli, restaurants opening, and record-breaking internet sales, an increase seemed like a safe bet. But, with declining growth rates since 2017 and no solutions to the problems that existed before the pandemic, the demand is declining. 

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What are the DTC Beer Shipping Laws by State?

If you’re shipping beer, you need to abide by the rules of the destination state. The tricky thing is, those rules vary depending on the state. Check out this outline of the DTC beer shipping basics so you can adhere to the laws and stay compliant.

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American Wine’s Biggest Problem Is Facing a Reckoning

Labor has been called the Achilles heel of the wine industry. From the beginning, the wine industry has flourished on the back of human exploitation and this power balance arguably drives the way viticulture still functions in 2021. See how this issue is facing a reckoning today.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

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