In this week’s roundup, DTC shipment sales are soaring over 2020 numbers and a report shows an increase in widely implemented sustainability practices. As the pandemic winds down, the wine industry adjusts and bounces back with new strategies. Lastly, if you’re looking to launch a wine club, read our list of considerations.

DTC Shipments Strong as On-Premise Recovers

On-premise sales are surging back to something closer to normal. Total winery DTC shipment sales were up 18 percent over 2020 according to the latest Wine Industry Metrics data. Sonoma, in particular, is seeing noteworthy growth in their DTC business.

Sustainability Report Shows Growing Adoption of Sustainable Practices by California Vineyards & Wineries

California is the world’s fourth-largest wine producer and the state’s adoption of sustainable practices is sure to impact the entire industry. The California Sustainable Winegrowing Alliance recently released their 2020 Sustainability Report which reveals broad participation in educational and certifications programs and wide implementation of sustainable practices state-wide.

Pandemic Brings California Wine Marketing, M&A Deal-Making Back to Basics

Wineries that survive major economic shocks, such as the 2020 pandemic, are those that took quick action to pivot and adapt to the radically changing market. Now, as restrictions loosen, California wineries are slowly rebounding and adjusting to the new conditions.

Wine Tourism Will Rebound But Look Different

The world of tourism was shaken to its core in 2020. After being trapped indoors for over a year, wineries worldwide are starting to see more visitors, and the numbers are expected to explode.

How will wine tourism change? A shift towards more intimate settings with more interaction is just one COVID-influenced change that is expected to stick.

How To Approach Your Club

There are many considerations when starting a craft beverage club. Structure, frequency, volume, and product choice are all important. While some decisions may be dependent on your production schedule, others are based on your desired brand perception and the goals of your club. Check out these club considerations before getting started.