In this week’s roundup, see how breweries are leveraging club programs to strengthen their community and culture. Hard seltzer sales have gone flat while wine continues to miss the mark when it comes to appealing to younger generations. A new study reveals a gap in diversity and inclusion in the wine industry. Lastly, a list of wine DTC shipping recommendations makes it easier to stay compliant when shipping out of state.

Nurturing Strong Brand Communities with Fort George & pFriem

Strong communities are the foundation of successful breweries. See how pFriem and Fort George deployed club programs to nurture customers and build long-lasting and loyal relationships.

The Hard Seltzer Craze Has Come to an End

It seemed that the hard seltzer craze had no ceiling, but alas, Boston Beer recently revealed that the sales of their seltzer, Truly, have gone flat. The endless arrival of new seltzer brands has caused “consumer confusion,” and the excitement has faded. Will this trend continue?

Is Wine Losing Its Hold on Younger Adults?

The wine industry has been struggling with attracting a younger audience for some time now. The boost in wine sales during 2020 seems to have masked a much more profound demographic trend—the wine drinking population is increasingly older.

Groundbreaking Study of Black Business Owners

An inaugural study of Black wine entrepreneurs, conducted in the aftermath of the COVID-19 pandemic and the civil unrest during 2020, has identified an important gap in the global wine industry and the collective knowledge about wine entrepreneurship. Learn more about this study, why it’s so groundbreaking, and explore the results.

What are the DTC Wine Shipping Laws By State?

Shipping wine to Colorado? There’s no volume restriction on licensees. Shipping to Massachusetts? Licensees are restricted to 12 cases per individual per calendar year. DTC shipping laws are hard to keep track of. Read this article to get a checklist of general rules you should follow to stay compliant.