Weekly Roundup | eCommerce Customization and Crafting an Extraordinary Customer Experience

In this week’s roundup, we’re inviting you to join a webinar where we’ll show you how to customize your eCommerce storefront. Our resident customer service guru gives craft producers advice on how to connect with customers in an old-school way, AKA over the phone. Get an update on direct-to-consumer (DTC) shipping in Kentucky. In celebration of women in the wine industry, learn how the industry is tackling inequality and sit in on a conversation with women as they discuss their experiences in the industry during COVID-19. 

Join the VineSpring SDK & Storefront API Webinar

See real-life examples and learn firsthand how you can customize the Vinespring eCommerce components of your website in next week’s webinar. VineSpring CEO and Co-Founder, Chris Towt, will be talking with several web design partners about how they used the Software Developer’s Kit (SDK) to create a stunning experience.  

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Go Old School to Create an Extraordinary Customer Experience

Think that your customers will be annoyed if you pick up the phone and give them a call? Think again. VineSpring’s head of Customer Success, Britney Yunker, shares why you should go “old school” and connect with your customer over the phone.

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Kentucky Finally Opens for DTC Alcohol Shipments, But with a Catch

The Bluegrass State may soon allow those who have direct shipper licenses to use third parties to fulfill shipments. Last year, Kentucky authorized DTC shipments but not the use of fulfillment houses. Get the details. 

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How the Drinks Industry Is Tackling Gender Inequality

Gender inequality is still present in the wine industry, but there is positive progress towards becoming a more inclusive and meritocratic sector. Read more about the progress made and where we still need to improve. 

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Wine, Women, and COVID-19

How important are women in the world of wine? Watch this panel of women discuss personal challenges during the pandemic, industry views, special attributes women bring to wine, and much more.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

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