In this week’s roundup, watch how you can use MailChimp and VineSpring to target customers for personalized messages and learn about new features from Square POS. Winemakers share their experience with self-distribution and industry experts discuss the shift in sales channels. Lastly, download a guide that gives you a roadmap for successfully using automation for wine marketing.

VineSpring 3-Minute Challenge | Segmenting and Marketing to Customers with MailChimp

You’ll see drastically improved results when you send targeted messages. In this video, the VineSpring team demonstrates how you can use VineSpring and MailChimp to segment customers and send messages based on purchase history.

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What’s New with Square?

Square, a leading POS system and VineSpring partner, is always rolling out new features that streamline the purchasing process. Learn about shareable checkout links, a directory for gift cards, and more.

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The Pros and Cons of Self-Distribution for Independent Winemakers

More winemakers are taking a hands-on approach to distribution and selling their products directly to consumers through eCommerce and social media. Hear from a variety of winemakers as they share their experiences and lessons learned with self-distribution.

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Wine Market Saw Huge Shift In Sales Channels

Did people really drink more wine during the pandemic? Listen to this interview with Steve Rannekleiv, Global Strategist-Beverages at Rabobank, as he talks about COVID-19’s long-term impact on the wine industry.

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2021 Executive Guide to Automated Wine Marketing

Do you wonder how top-performing wineries are using recent advances in marketing automation? This report shows you how to crush the competition by growing sales and increasing customer retention with the help of technology.