Weekly Roundup | Opportunities Abound for Those Who Adapt
In this week’s roundup, there’s good news for retailers as experts predict an increase in overall holiday spending. Extreme weather conditions caused by climate change have led to the development of grapes that can withstand the elements. See the top five areas where wineries can achieve better results in a changing social media world. A new platform has made it easier for wineries to create, manage, and market augmented reality labels. Philosopher and award winner Warren Winiarski discusses his love of wine and the future of Napa Valley.
Christmas Spending Intentions Remain Strong
The results are in; American shoppers are expected to spend an average of $846 on gifts this holiday season, over $50 more than they spent in 2018. Strong holiday spending yields great opportunities for craft beverage producers.
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Creating Wine Grapes that Can Withstand Climate Change
France’s National Institute for Agricultural Research has been busy developing new, disease-resistant varieties that can withstand the effects of the extreme weather caused by climate change. See what varieties they recommend and how they can help reduce the use of pesticides.
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Time for Wine to Think Differently About Social Media
Social media doesn’t sit still, it’s constantly changing. It’s time to get used to thinking differently. See what upcoming changes will alter the way many communicate about wine.
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500+ Wineries Add Augmented Reality to Labels en Masse
Creating an augmented reality (AR) experience through wine labels used to seem daunting. Now hundreds of wineries are taking advantage of a new platform that easily allows businesses to create, manage, and market AR from their smartphones.
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Why Human Beings Love Wine, According to Warren Winiarski: ‘Completeness’
Warren Winiarski, the winner of last year’s prestigious Smithsonian Institution’s James Smithson Bicentennial Medal, talks about his love of wine and his concerns for the future of Napa Valley.