Weekly Roundup | Pump Up the (Craft Beverage) Volume

The holidays are upon us (where did November go!?) It’s time to kick it up a notch and encourage more end-of-the-year sales with email campaigns. Anyone who does business with California residents needs to pay attention to the upcoming California Consumer Privacy Act, effective January 1st. Climate change is happening; how will it affect the growing season? Projections for the coming year are showing a slight wine market volume increase but a more robust growth in value wines. And lastly, now is the time to set sales goals. Get advice on how to keep goals realistic while keeping outside factors in consideration.

Kick Your MailChimp Emails Up a Notch

With the right elements, email campaigns can fuel engagement and sales, especially around the holidays. If your campaigns are on the ‘meh’ side, we’ve got easy-to-follow guidelines, with examples, that will help. 

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Ready or Not, CCPA Is on Its Way

Do you sell your products to people in California? If so, it’s time to pay attention to the upcoming California Consumer Privacy Act (CCPA), effective January 1st, 2020. This regulation gives privacy rights to California residents by giving them better control of their personal information and how companies can use it. 

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Climate Change Expert Addresses Changing World and Sustainable Wine Production

Climate change experts are convinced that warmer trends are only going to accelerate. If growers want to stay in the game, they’ll need to make adjustments and look into growing grapes that excel in warmer conditions with longer growing seasons. 

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US Wine Market Projected To Show Slight Volume Increase, More Robust Value Growth For 2019

The US has been the world’s largest wine-consuming market since 2013. But with fierce competition from seltzers and cocktails, the wine industry volume is expected to grow minimally in 2020. Learn where the growth is more robust and where it lacks. 

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Setting Sales Goals

Setting sales goals isn’t always black and white. There are a lot of factors that could hurt or help your ability to meet goals; some you may have forgotten about. Dive into the numbers, talk to your salespeople, and set goals that will motivate your team.

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Industry NewsGuest User