In this week’s roundup, we give tips on how to seize the opportunity and continue holiday promotions into 2020. Wineries can learn a thing or two from a list of dos and don’ts for compelling wine label design. The Rosé Mansion in NYC is giving millennials something to talk about. With the 2017 Excise tax credits expiring soon, wineries are fighting for a permanent solution. And Lastly, leading Washington producers saw a decline in purchases and are adjusting for the premiumization trend.

Your Guide to Revenue-Boosting December Deals

The end of Black Friday and Cyber Monday does not mark the end of the holiday promotional season. Continuing to actively market throughout December is crucial to your business’s bottom line. To help you attract more customers during this busy time of year, we’ve outlined how you can use a last-minute December deal to reel in more sales.

The Dos and Don’ts of Wine Labels

It’s surprising how few wineries nail their labels with a design that jumps out and demands attention in a good way. The label is like a billboard for wineries and it pays to get the right message across. Learn the do’s and don’ts of branding and wine labels.

Wine Tasting for the Instagram Generation

Visitors come from all over to visit Rosé Mansion, a permanent wine exhibit in Manhattan that offers immersive learning experiences. See how they’ve cracked the code when it comes to a fun experience that millennials can’t wait to share.

Wineries Fight to Keep Tax Cuts

2017 Excise tax credits, which helped producers use their savings to advance their businesses, are set to expire at the end of this year. Producers are looking at the year ahead with uncertainty; can the excise tax credits be made permanent?

Washington Vintners Look To Tap The Higher Pricing Tiers

Washington state’s leading wine brands are starting to hint at trouble in the marketplace. Five of the top ten producers had sales declines last year while the remainder showed only modest growth. To follow the trend of premiumization, Washington’s top-selling brands are making some changes.