In this week’s roundup, GA4 is replacing Google Analytics—learn how to get set up so you can continue to track website traffic and engagement. Review point of sale (POS) options and how tied-house rules affect social media for craft producers. Get advice from a small Napa family winery that has been around for 50 years. Lastly, learn everything you need to know about DTC shipping taxes.

The Next Frontier for Website Analytics: How to Setup GA4

Google Analytics, the go-to application for website tracking and insights, is being replaced with GA4. Learn what this means for your website analytics, what the benefits of GA4 are, and how to easily transition.

What Is a POS System and How Does It Work?

Researching different POS options? POS systems allow you to accept payments from customers and keep track of sales. Sounds simple but there are a few options depending on whether you sell online, in your tasting room, or both. This article gives an overview so you can put together the right technology for your business.

How Can Small Family Wineries Adapt?

Summit Lake Vineyards has been family-owned and operated out of Napa Valley for the past 50 years. In this podcast episode of BE Local, they interview the small winery on the changes and challenges endured in the last 50 years, and what they predict for the future.

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Can I Post This? Tied-house Laws and Your Social Media Content.

Tied-house laws certainly add a level of complexity to social media for brewers, distillers, and wineries. Learn why compliance with these laws is important, how they affect social media, and what you can and cannot post to stay out of trouble.

What Brewers and Distillers Shipping DTC Need to Know About Taxes

Brewers and distillers are entering the DTC shipping market which comes with lots of opportunities and its own set of unique concerns and regulatory requirements. Get the low down on the taxes involved with DTC shipping and the differences between three-tier and DTC sales tax.