Weekly Roundup | The New Mainstream Way to Purchase Alcohol

In this week’s roundup, learn the intricacies of appealing to younger generations and get advice on how to connect with Millennials. Despite the reopening of on-premise locations, the increased eCommerce sales of adult beverages are here to stay. Lastly, avoid fines and stay on top of the latest developments in DTC compliance by attending a mid-year tax update for alcohol sellers.

Key Mid-Year Tax Updates for Alcohol Sellers

Alcohol direct-to-consumer eCommerce sales have increased to the point where the industry is seeing unprecedented numbers. It’s more important than ever to stay on top of the latest developments in compliance and regulatory requirements for the beverage alcohol industry. Join our tax compliance partner, Avalara on Thursday, 8/12 to find out what you need to know.

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How to Sell Wine to a Millennial

The millennial generation has resisted the traditional allocation model more than their parents and grandparents. And the in-person tasting experience has changed, making it more difficult for a business to connect with would-be buyers. Discover wine buyer psychographics and learn how to connect with Millennials.

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Gen-X Back in Wine's Good Books

With all of the talk of Millennials, it’s easy to forget that both the Gen Z and the Boomer generation hold a ton of value and opportunity for the wine industry. Dive deeper into these two demographics and what drives them to purchase.

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Adult Beverage eCommerce Is Now Mainstream

A recent survey clearly shows that the pandemic-sparked rise in alcohol delivery has normalized alcohol eCommerce and created a new mainstream way to purchase. The survey also revealed Gen Z's large appetite for conscious consumption, along with an affinity for hard seltzers and canned cocktails.

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2021 Direct-to-Consumer Wine Shipping Mid-Year Report

Since the Direct-to-Consumer Wine Shipping Report was released in January, eCommerce sales have remained significant even though on-premise locations have opened their doors again. DTC shipments are up, with every month showing an increase over 2020, and bottle prices are climbing. Get an update on the state of the industry mid-year.

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Susan Evans