Weekly Roundup | Tools Built to Help Craft Producers Thrive

Curated from around the web, this week we’re highlighting a roundup of resources from Square that help small businesses navigate the next phase of the pandemic. See what the best tools are for club management and learn how to sell more wine online. The recent eco-packaging innovations are transforming how we ship beverages. Lastly, the beer industry experienced success with shipping boxes of beer samples in lieu of in-person tastings but the practice remains legally opaque.  

Club Management: The Best Tools of the Trade

How are you managing your club program? As club experts, we have a few secret weapons up our sleeve that will make managing your club easier, more efficient, and deliver a better experience to your customers. 

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New COVID-19 Resources to Help Your Small Business Navigate This Next Stage

COVID-19 cases are rising again and businesses of all types are starting to take precautionary measures again. Get insight into navigating this next phase of the pandemic and take advantage of resources that can help you meet new operational, employee, and consumer needs during this time. 

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Meet the Eco-Packaging Innovations Transforming the Drinks Industry

Shipping glass bottles often requires a mountain of other materials to cushion the bottle—all to ultimately end up in a landfill. Consumers say they are willing to pay more for sustainable packaging and some brands are already getting on board. See what they are doing to lessen their carbon footprint.

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How to Sell Wine Online Like a Pro

It’s almost September and in the blink of an eye, 2021 is almost over. If you desire to sell more wine in the remaining months, this article gives advice on how to do it online. Learn how to get into the right mindset and use digital tools, like social media and email marketing, to get the job done.

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Oversight Keeps Beer Box Shipments Legally Opaque

Last year’s COVID-19 outbreak forced craft producers of all kinds to innovate and connect with their customers in new ways. The beer industry quickly learned that with virtual events, shipping a box of beer samples directly to attendees was a fantastic way to encourage engagement. However, with complicated shipping laws, the legality of these practices is uncertain.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

Susan Evans