Weekly Roundup | The New “Now”: Learning from 2021
The State of the Wine Industry Report is finally here—download it to learn highlights from 2021. Next week’s Unified Symposium promises to predict trends in the wine industry for the next year and beyond. Club programs can gain more members by learning how to leverage their online marketing presence. Are you using the most effective advertising channels? Dry January can be a great time for patrons to go out and skip the lines. Finally, check out the most important Beverage Alcohol trends of 2021.
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How To Attract Club Members
Which marketing channels and tactics are best for driving more wine club sign-ups? We break down how to approach your winery's website, social media, review sites and email.
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Weekly Roundup | Strategies and Tools for DTC Growth
In this week’s roundup, alcohol eCommerce stays strong and grows faster than overall food and beverage. Identify the marketing, infrastructure, and retention strategies needed to build a successful club. The wine industry looks back at diversity, equity, and inclusion changes over the past two years. DTC Wine Workshops share top sales tools and product registrations increase. Lastly, VineSpring will be at Unified Wine and Grape Symposium this year—stop by our booth to see what’s new.
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The Three Things to Consider When Starting a Wine Club
To build a long-term, lucrative wine club, you need to focus on three areas—marketing, infrastructure, and retention.
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Weekly Roundup | What's Possible in 2022?
Happy New Year! In this year’s first roundup, find out how you can build lasting relationships from new club members acquired during the holidays. Fine wine had a great year in 2021, but will it continue? Avalara makes 5 alcohol compliance predictions for 2022. COVID amps up the competition between beer and spirits. See great examples of beer clubs from San Diego breweries. And lastly, has Instagram completely democratized the way people think about wine?
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Transform New Club Members into Long-Term Brand Loyalists
Inviting current members to share the club experience with their friends, families, and colleagues is a great way to leverage the season and grow your membership base. But the real value of these year-end gift memberships is the opportunity to build lasting relationships with new members.
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Happy Holidays from the VineSpring Team and Our Furry Friends
Everyone talks about how thankful they are for family and friends at this time of year. At VineSpring, we are no different. Don't get us wrong...moms, dads, siblings, cousins…sure...they are all awesome! But what about our furry, feathered, and scaly family members? They deserve a little recognition too!
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Beer Club Management Made Easy
Once you decide to commit to launching a club program, the big question is: how is your brewery going to manage your clubs? In this article, we review the available methods and what features we recommend you look for when choosing a platform that will make managing your club program a cinch.
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Weekly Roundup | Alcohol eCommerce is Here to Stay
In this week’s roundup, beverage alcohol eCommerce sales are expected to continue their upward trajectory and predictions are made for 2022. Craft producers are given tips on how to create more compelling marketing emails and how to avoid trouble with online age verification rules. Single-serve wines face many challenges but have increased their share of the market. Plus, breweries get details on how to launch a DTC shipping program.
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Kick Your Emails Up a Notch
Over the years we have seen hundreds of campaigns—we’ve seen the good, the bad and the ‘What are they thinking?!’ Emails are hitting your inbox hourly. Some are gorgeously designed, and some are just…meh. If your campaigns are on the ‘meh’ end of the spectrum, we’ve got some easy-to-follow guidelines that will help.
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Weekly Roundup | Commerce Trends to Live By
In this week’s roundup, commerce trends are evolving rapidly and brands need to pivot in order to stay on track. The climate crisis is wreaking havoc on the wine industry. Sovos presents a look back on all of the regulatory updates of 2021. Watch a recorded webinar hosted by VineSpring and Tock to get a tour of the new integration. And lastly, see how craft producers are using Avalara to ease the pain of complex tax rates.
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Webinar: Elevate the Customer Experience with VineSpring and Tock
VineSpring & Tock together give craft producers one convenient place to create and manage tastings, tours, and events while delivering world-class hospitality to your members & guests. Watch a recorded webinar where we'll walk you through the new integration. See how you can easily sync information between the two systems, increase the consistency of reservations, and level up the guest experience.
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VineSpring Quick Tips | BeverageTax Made Easy
It is possible for craft producers can figure out tax rates on their own but it is very manual and takes a ton of time and energy. It’s not always clear how to accurately assign tax rates to different areas and products. Thankfully, there are tools that make BevAlc tax rates painless. Avalara is a leading tax compliance solution with a BevAlc niche and we’re proud to partner with them and provide a direct integration.
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Weekly Roundup | The Intricacies of BevAlc Marketing
In this week’s roundup, an article explores the intricacies of wine marketing and why it needs to look different than other consumer marketing. COVID continues to encourage people to buy locally. Wine’s on-premise sales could be losing ground to spirits. Brewers can learn how to create the perfect beer club structure. Lastly, a mix of machine learning and science claims to be able to predict taste preferences.
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Craft the Perfect Beer Club for Your Audience
After discovering the benefits of launching a beer club, you’ve decided to give it a try. You’ll relish the stability and freedom that comes with recurring revenue. But how should you structure it? In this article, we’ll walk breweries through the process of building a club that works for their particular business and unique audience.
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The VineSpring Story
We formed VineSpring in 2011 with the goal of simplifying DTC wine sales. Read the full story.
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Weekly Roundup | A Growing Thirst for US Wine and DTC Beer
In this week’s roundup, read articles that recap the wine market’s current status and the marketing tactics that helped the US climb to the top. Check out seven wine influencers and their mouthwatering content. VineSpring shares a video on how to create product bundles for the holiday season. And lastly, breweries can watch a recorded webinar that outlines how to launch a subscription program.
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VineSpring Quick Tips | The Power of Product Bundles
Not only are product bundles ideal for the holidays, but they are a great way to sell more products year-round and encourage larger purchases. Instead of selling one-off products, customers can buy several products at once. A trio of vintage vine offerings or a sampling of IPAs—create a medley of products that go well together for the perfect gift.
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Weekly Roundup | 2021 Holiday Edition
The holiday season has arrived! And there is a reason to celebrate. Many craft producers reel in more profits during this time of year than any other. If you haven’t already, it’s time to get your campaigns in order. This week our roundup consists of holiday themed articles for anyone looking for an extra boost this holiday season.
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Weekly Roundup | Opportunities Ahead for Craft Producers
In this week’s roundup—do you know what your competitors are up to? Improve your competitive research and get the latest news on the hard seltzer craze. The Texas wine industry is on the brink of expansion, while many wineries nationwide have some work to do to prepare for online sales. And lastly, clubs aren’t only for wineries—they represent a massive opportunity for breweries (and distilleries) too.
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