Craft Matters

In this week’s roundup, get the inside scoop on what to look for when adopting new technology by watching a recorded webinar hosted by VineSpring and Ekos. You can also watch an interview with Dry Creek Vineyard on how craft producers, both small and large, are coping with pandemic challenges and read about how COVID-19 is affecting consumer buying behavior. Law experts give their take on how direct-to-consumer (DTC) sales are evolving now that other channels are constrained. Not familiar with UTM parameters? Learn about what they are and how they can help track campaign ROI. And lastly, see the top wine podcasts and tune in to learn something new.

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In this week’s roundup, learn more about what webhooks are and how you can use them to create a better customer experience online. Get a crash course in how to use hashtags to increase your social media following. Off-premise and direct-to-consumer (DTC) sales continue to soar during June. Free the Grapes! gives an update on DTC legislation status in several states. Wineries feel the strain of flip-flopping COVID-19 restrictions on their tasting rooms. And lastly, as craft producers look to expand their market, some question if the future of DTC is global.

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In this week’s roundup, learn how you can use modern technology to help make managing clubs easier while providing members a more individualized experience. Fueled by the pandemic, the importance of eCommerce is more obvious than ever before and is increasing momentum in the DTC channel for craft producers. Wineries are encouraged to try a series of experiments with data and analytics to identify the formula for success. See what traits wineries need in order to adapt in today’s marketplace, and lastly, take a look at five wineries that are using Instagram to successfully connect with their audience.

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Happy July 4th weekend! In this week’s roundup, we’re sharing a video that walks craft producers through VineSpring’s Software Development kit to create custom experiences for customers. After opening a few weeks ago, California Governor re-closes much of the state due to the alarming spread of COVID-19. On that note, learn tactics to help off-set losses during the pandemic. Wine Unify launches with the goal of increasing diversity and opportunities for minorities in the wine industry. With interstate wine sales opening up 15 years ago, why is there still a holdup?

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In this week’s roundup, get ideas on how to use contests to boost online engagement and advice on how to make your website stand out. For breweries wanting to grow, follow 10 steps for expansion success. COVID-19 has changed marketer’s focus and forced them to prove their value. A new report shows craft producers that embrace new technologies have an advantage of who don’t. Learn how you can expand your reach and increase your database even if your tasting room is still closed.

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In this week’s roundup, VineSpring announces an integration with Calendly that makes it easier to connect with customers, virtually or in-person. Learn the four steps that craft producers need to take to start shipping DTC while maintaining compliance. Analysts predict which lifestyle habits introduced during the pandemic will stick. Independent wineries think outside the box to stay afloat during the lockdown. The portability and creativity of modern canning benefit craft producers during uncertain times. VineSpring partners with Avalara to create a direct integration and a two-way flow of information.

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In this week’s roundup, visit Vista Brewing and see how they leveraged VineSpring to help their customers bottle up their experiential brewery and take it home. Wineries in California have started opening their tasting rooms but new rules are prohibited to smaller family-run operations. Learn the four major components of virtual wine tourism and how you can use them to your advantage. Get a recap of the recent State of the Wine Industry Special Edition event and see what the experts think about reinventing the wine industry. An opportunity arises as more people are online these days and less business are advertising.

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In this week’s roundup, get advice on how to craft an email nurture series that will delight customers and put your marketing on autopilot. The Beverage Trade Network releases a list that outlines each state’s unique rules for to-go alcohol. With virtual events booming, learn best practices for launching your own Instagram event. An increase in club memberships indicates a long term shift towards eCommerce purchases. Wineries’ outreach to prior customers increases eCommerce purchases while tasting rooms are shut. And last but not least, you’ve got to see the uplifting and humorously informative video that Stroller Family Estate created to welcome back their customers.

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In this week’s roundup, VineSpring gives craft producers the tools they need to fuse their website and eCommerce store into one seamless experience for customers. US wineries begin opening their doors and adjusting to the new normal for tasting room operations. Free the Grapes! celebrates the fifteen-year anniversary of Granholm v. Heald and how that decision helped shape today’s DTC landscape. Alcohol sales hit the strongest growth week since the beginning of the lockdown. Pre-mixed cocktails have become more popular with stay-at-home orders. Industry members contemplate how the coronavirus will affect luxury wine.

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In this week’s roundup, the VineSpring team demonstrates how the automatic card decline features work to make craft producers’ lives easier. Tasting room reopening protocols have been released by the Wine Institute and Napa Valley Vintners recommend a “phase-in” approach. Despite gains in off-premise sales, the alcohol industry has a long road ahead to return to pre-COVID-19 conditions. DTC sales have been increasing each year but a snapshot of the 2020 results indicate a large spike caused by the pandemic.

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