Craft Matters

In this week’s roundup, a VineSpring expert gives advice on how to use MailChimp to spice up email campaigns. A new study reveals interesting insights on how wine consumer purchase behavior differs online from traditional retail spaces. Take-home beer gives breweries extra market share in a time of need. An expert gives advice on how to engage with consumers during the pandemic. Off-premise and eCommerce alcohol purchases continue to hold strong.

In this week’s roundup, craft producers pivot and use creative ideas to increase online business. Napa Valley wineries debate on how to operate during uncertain times. Wine sales continue to soar off-premise and online. Online educational resources for wine lovers can encourage sales. Learn how to translate wine country hospitality into memorable virtual interactions. 

These unprecedented times call for creative measures. We’ve been blown away by the elbow grease and innovative approaches that craft producers are pumping out. From an adult-appropriate “ice cream” truck, partnerships with other local businesses and nonprofits, free local delivery and more, the ability of these businesses to pivot and make the best out of a challenging situation is impressive.

In this week’s roundup, VineSpring gives an inside view of how producers can create an excellent allocations experience for customers. Wine Intelligence gives marketing advice that producers can use now and after the COVID-19 crisis. Need an escape? Listen to one of the suggested twelve wine podcasts. The Brewers Association releases its 2019 report. The unprecedented channel shift from on-premise to online continues. And, Sovos ShipComliant explains complicated tax rules for DTC shipping. 

In this week’s roundup, VineSpring General Manager Kent Nowlin gives his perspective on what craft producers should focus on to grow their business during the crisis. With much of the country sheltering in their homes, the US is seeing a huge increase in alcohol sales. Wineries are getting creative and staying connected to their customers using digital means. Increasing online sales presents an opportunity for craft producers: learn how to set up an online store and launch a club program.

In this week’s roundup, we’re doing things a bit differently. With the COVID-19 pandemic, we’re in unprecedented, anxiety-inducing times and it doesn’t feel right not to acknowledge that reality. But, as we sift through the news, we couldn’t help to notice a few bright spots. We certainly have challenges that lie ahead, but there are also incredible stories of humanity, hopeful science breakthroughs, and business pitching in to help their communities. Feel free to share your favorite positives stories throughout this time.

In this week’s roundup, restaurants across the nation are responding to Coronavirus—what is your tasting room doing? Sellers are warned not to skip corners when it comes to DTC licenses. Packaging innovation is on the rise; see new ways brands are presenting their products to the world. Wine alternatives and anything with the word “hard” in the title are rapidly rising in popularity. DTC decentralization can help expand your brand’s reach.

In this week’s roundup, see what VineSpring has to say on the current state of DTC wine including the oversupply, marketing to millennials, and a lack of innovation in growing DTC sales. Dive deep into the generational challenge and wine’s failure to symbolize modern aspirations. Industry members question whether today’s challenges are a blip on the radar or the start of something much larger. Learn how to use your data to make business decisions and perform ongoing segmentation tests. See how much of an impact hard seltzers are having on alcohol sales in bars and restaurants.