In this week’s roundup, learn how to use marketing automation to invite interested buyers back after they abandon their carts. Businesses ignoring social media as a valid channel should look at the numbers and reconsider. The preliminary crush report shows a smaller harvest and triggers a big sigh of relief across the industry. US breweries have sustainability on their minds. And lastly, a disgruntled email serves as a warning wine clubs everywhere.
Read MoreMailChimp delivers more than just email. It has become a world-class marketing automation platform and VineSpring’s direct integration empowers craft producers to use their innovative features and connect with customers. In this 3-Minute Challenge, we show you how to use the abandoned cart feature.
Read MoreIn this week’s roundup, the beverage alcohol industry steals the show at the Super Bowl. US wine shipments increase while an oversupply of grapes and bulk wine has some concerned. An increase in DTC wine means that wineries will need to keep pace with technology if they want to stay in the game. Britney Yunker shares a video of VineSpring’s latest feature releases. And lastly, learn how to keep your brand at the top of google’s search results.
Read MoreWe LOVE Thursdays at VineSpring. Why? Because Thursdays are RELEASE DAYS. Meaning that it’s the day each week when our Product and Dev teams release new features into VineSpring.
Read MoreIn this week’s roundup, learn what people are reaching for during the Super Bowl instead of beer. Even with other areas lacking, DTC wine sales give the industry boost. A new DTC Flywheel gives wineries an overview of all of the options at their fingertips. Learn how to collect clean data in the tasting room for more true-to-life reports and built loyalty with a personalized experience.
Read MoreIn this week’s roundup, we highlight Silicon Valley Bank’s State of the Industry report and an analysis of Sovos by ShipCompliant’s recent report. VineSpring is kicking off a monthly video series; this week learn about custom club features. A new bill in Utah would create a wine delivery service through the Utah Department of Alcoholic Beverage Control. As consumers crave more of an all-encompassing experience with wine, the role of winemaker has evolved. Lastly, we’re ramping up for the Unified Wine and Grape Symposium next month; will you be there?
Read MoreIn this Three Minute Challenge video, we want to show you how easy it is to set up custom clubs and allow your customers to engage. See how to set default items, customizable items, date parameters, batch notifications, and more.
Read MoreIn this week’s roundup, ShipCompliant by Sovos has released its yearly Direct-to-Consumer Report and the State of the US Wine Industry report warns of oversupply. New and improved plugins make it easier for VineSpring customers to customize their storefronts and create an excellent online experience. The recycling crisis in California might soon affect drink manufacturers. The proposed wine tariffs on European wines will certainly affect distributers, but what about domestic wine producers? And lastly, get an overview of the compliance issues facing the beverage alcohol industry so far this decade.
Read MoreIn this roundup, we’re welcoming the New Year with personalization and automation; learn how to increase efficiency while delivering personalized communication to your customers. A recent report warns beverage industry executives about missed eCommerce opportunities. A deeper look at the alcohol-free January trend shows that the BevAlc industry may need to put some thought into their communication about healthy consumption. Predictions are made about the next decade and Generation Z is regarded as an important demographic with tremendous buying power.
Read MoreWe are rounding out 2019 with the Vinespring team sharing their most coveted gifts. Get a rundown of the top seven compliance topics that craft beverage producers should focus on and learn the biggest alcohol trends for 2020. Social media is here to stay and should be part of every winery’s marketing strategy. Lastly, get a sneak peek as to what is coming in the 2020 SBV State of the Industry report.
Read MoreWe all have that one gift. One present that stands out from all the rest. A puppy, a bike, an amazing trip. It’s a gift that you’ll always remember as the BEST one you’ve ever received. As gift-giving season is upon us, we thought it would be fun to ask the VineSpring team members, ‘What’s the best gift you’ve ever received, and why?’
Read MoreIn this week’s roundup, we introduce you to Aku Desai, the VineSpring Director of Sales. Legal advice is given on what law changes craft producers need to pay attention to. With a supportive culture, the wine industry has what it takes to meet climate change demands. US producers can learn from the Wine in Moderation movement that started more than a decade ago in Europe. As the demand for organic wine rises, producers switch to sustainable winemaking practices.
Read MoreAku joined the VineSpring team this summer and jumped in headfirst. As the Director of Sales, Aku is often the first person that new VineSpring clients meet. Aku has a history of working with startups, loves the Colorado craft beer scene, and has a few “hidden” talents. Get to know Aku and what gets him the most excited when talking with prospective VineSpring clients.
Read MoreIn this week’s roundup, a seasoned compliance expert spells out the confusing fundamentals of DTC hard cider. A survey of US independent alcohol retailers reveals compelling insights on changing consumer expectations and global beer production increases for the first time in five years. Marketing automation is here to stay; learn the six steps to get your winery onboard. With excess wine in the North Coast, Napa developed a new system for how permits for smaller producers are managed. Lastly, while most US eastern and midwestern growing regions struggled, Ohio boasted near-perfect growing conditions and an excellent harvest.
Read MoreThe topic of shipping hard cider directly to consumers (DTC) is often met with confusion—and for good reason. First, many don’t even realize they can get hard cider delivered. And for those that do, the rules are murky and there aren’t a lot of clear, concise resources easily accessible. However, there are some fundamentals to keep in mind if you are a cidery and wish to ship directly to your customers.
Read MoreSubscription-based eCommerce has grown 3000% over the past three years. This model provides greater flexibility, adaptability, efficiency, and accountability to your business while allowing for greater convenience, novelty, and affordability to the customer.
Read MoreThe beauty of using a connected platform is that you get to fine-tune your systems and create a unique system that satisfies your winery’s needs. An example of this is the ability to customize your website. Vin, a digital and brand design agency for the wine world, created an easy-to-use plugin for integrating VineSpring into WordPress websites.
Read MoreIn this week’s roundup, there’s good news for retailers as experts predict an increase in overall holiday spending. Extreme weather conditions caused by climate change have led to the development of grapes that can withstand the elements. See the top five areas where wineries can achieve better results in a changing social media world. A new platform has made it easier for wineries to create, manage, and market augmented reality labels. Philosopher and award winner Warren Winiarski discusses his love of wine and the future of Napa Valley.
Read MoreThe holidays are upon us (where did November go!?) It’s time to kick it up a notch when it comes to email campaigns to encourage more end-of-the-year sales. Anyone who does business with California residents needs to pay attention to the upcoming California Consumer Privacy Act, effective January 1st. Climate change is happening; how will it affect the growing season? Projections for the coming year are showing a slight wine market volume increase but a more robust growth in value wines. And lastly, now is the time to set sales goals. Get advice on how to keep things realistic and consider outside factors when setting goals.
Read MoreIn this week’s roundup, we give tips on how to seize the opportunity and continue holiday promotions into 2020. Wineries can learn a thing or two from a list of dos and don’ts for compelling wine label design. The Rosé Mansion in NYC is giving Millenials something to talk about. With the 2017 Excise tax credits expiring soon, wineries are fighting for a permanent solution. Leading Washington producers saw a decline in purchases and are adjusting for the premiumization trend. Any lastly, importers face a limited DTC shipping map.
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