Craft Matters

In this week’s roundup, the VineSpring team gives a video tour of our new hosted storefront. Craft producers have a lot to learn from companies like Netflix and their recommendation strategy. Get an overview of how the wine industry faired over the last year and hear stories from individual wineries. Lastly, time to celebrate—events are starting up again in Wine Country.

Join us as we walk through some of the cool new features of VineSpring's upgrade Hosted Storefront (HSF). As always, these VS hosted pages are included with your subscription and allow you to get up and running quickly and easily without the need for custom development.

In this week’s roundup, GA4 is replacing Google Analytics—learn how to get set up so you can continue to track website traffic and engagement. Review point of sale (POS) options and how tied-house rules affect social media for craft producers. A small family winery shares lessons learned in their 50 years of existence. Lastly, learn everything you need to know about DTC shipping taxes.

In this week’s roundup, gain insight into what millennials are drinking and see how a winery successfully scaled by using a new approach to DTC marketing. VineSpring shares an overview of DTC compliance options for craft producers. Read reports on what trends wineries and retailers are seeing and responding to.

In this week’s roundup, learn why overlooking Gen X is a huge mistake and get an update on the current wine market state. A VineSpring guide highlights the future of technology that directly impacts your DTC business. Lastly, Square gives advice on how to extend your exceptional customer experience to digital interactions with customers.

This week, watch VineSpring demonstrate how to use the Software Developer’s Kit and storefront to create a customized experience. A survey shows the impact of the pandemic on virtual wine tastings and an article explains how the Napa Valley wine industry has changed for the better. Get to know Howard, a member of the VineSpring Customer Success team, and don’t forget to take the Silicon Valley Bank survey!

In this week’s roundup, we’re inviting you to join a webinar where we’ll show you how to customize your eCommerce storefront. Our resident customer service guru gives craft producers advice on how to connect with customers in an old-school way, aka over the phone. Get an update on direct-to-consumer (DTC) shipping in Kentucky. In celebration of women in the wine industry, learn how the industry is tackling inequality and sit in on a conversation with women as they discuss their experiences in the industry during COVID-19.

In this week’s roundup, watch how you can use MailChimp and VineSpring to target customers for personalized messages and learn about new features from Square POS. Winemakers share their experience with self-distribution and industry experts discuss the shift in sales channels. Lastly, download a guide that gives you a roadmap for successfully using automation for wine marketing.

Aku and Chris share how you can segment customers based on their purchase histories and target customers based on certain criteria. Targeting and segmentation is a powerful tool to help ensure that you are sending the right message at the right time to the right customer. With VineSpring and MailChimp combined you can make your email marketing programs much more successful.

In this week’s roundup, get briefed on new wine eCommerce opportunities in 2021 and the possibility of Illinois opening up to direct-to-consumer (DTC) beer shipping. Formulating a compelling product story and crafting a user-friendly product page can help wineries sell more wine. Lastly, proposed new legislation in Tennessee opens up questions on fulfillment houses and how they fit into DTC regulations.

In this week’s roundup, VineSpring shows craft producers how to evaluate direct-to-consumer (DTC) systems to create an environment that perfectly fits their business needs. The pandemic sped up the wine industry’s adoption of technology and changed consumer behavior. Register for a live webinar that explores research data and stirs up conversations about how wineries can succeed in 2021. And lastly, a recent US federal court ruling is making DTC shipping more difficult for retailers.

In this week’s roundup, a variety of industry experts, including VineSpring, dig through 2020 results to uncover the biggest trends, challenges, and opportunities for the beverage alcohol industry. New legislation poses a threat to direct-to-consumer (DTC) winery shipping and low-to-no-alcohol beverages see a spike in interest. Lastly, champagne brands have noticed the rise in DTC shipping and want a piece of the pie.

Expectations were high for 2020. It was a new decade, a fresh start, and a hopeful year of prosperity. Instead, 2020 has become synonymous with “dumpster fires,” “unprecedented times,” and “the worst year ever.” 2020 also became a year that revealed what some people, businesses, and entire industries are made of.

This week we explore the top beverage trends that emerged out of 2020 and direct-to-consumer (DTC) marketing trends that craft producers need to pay attention to in 2021. Read a personal account of an industry professional set on opening up diversity, equity, and inclusion in the wine industry. Watch how the VineSpring and MailChimp integration can help you gauge the success of your campaigns. Lastly, with the acceleration of online alcohol sales, a global alliance has formed to ensure sales are made responsibly

Learn how VineSpring pushes real-time sales data to MailChimp via their eCommerce API.