Launching a club was always in the cards for Vista Brewing. They knew they wanted to enable their customers to bottle up their experience and take it home while feeling that they were part of the Vista Brewing community. Vista Brewing knew they needed to partner with a vendor to make their club and eCommerce experience better for people on both sides.
Read MoreNow, VineSpring and Square users have the ability to use Square payments as a payment processor instead of VineSpring Payments. As a world-leading platform, Square has the ability to process a large number of payments quickly and easily.
Read MoreCraft brewers need to find a way to differentiate themselves and elevate their brands, run operations more efficiently, and serve more customers. Many breweries are turning to technology to help streamline their processes. When owners have a good understanding of their key metrics, they can make better decisions and are more likely to succeed.
Read MoreThis week we share our advice for crafting engaging product pages. Review DTC data from industry experts to get a birds-eye view of the marketplace health. Learn strategies for building a strong brand and uncover opportunities for growth. Lastly, the Wine Enthusiast Podcast covers how to leverage social media for wine brands.
Read MoreIn the age of Amazon single-click ordering, consumers are accustomed to a super simple online shopping experience. And while more wineries are selling online, many of their websites have unattractive, clunky product pages that turn off potential customers. That needs to change.
Read MoreCurated from around the web, this week we’re highlighting a roundup of resources from Square that help small businesses navigate the next phase of the pandemic. See what the best tools are for club management and learn how to sell more wine online. The recent eco-packaging innovations are transforming how we ship beverages. Lastly, the beer industry experienced success with shipping boxes of beer samples in lieu of in-person tastings but the practice remains legally opaque.
Read MoreMembership clubs have skyrocketed in popularity for good reason—they bring in a steady revenue stream while nurturing a business’s best customers. Plus, the technology available now makes them much easier to personalize and delight members. See what the best tools are for managing clubs.
Read MoreJoin VineSpring and Sovos ShipCompliant experts for a live webinar that shares best practices and strategies for launching a successful beer club program. Apply automatic discounts to groups and club members with VineSpring. Researchers explore options to treat and prevent smoke taint. DTC wine shipments give US wine sales a boost and premium wine is predicted to continue trending this fall.
Read MoreIn this 3-Minute challenge, Chris shares insights into VineSpring's robust discounting platform and demonstrates how to make discounting automatic.
Read MoreIn this week’s roundup, the 2020 surge in DTC alcohol purchases caught the attention of legislators and tax officials—see what changes are coming. A free tool helps wineries identify the best states for their DTC wine shipments. Wine, beer, and spirits are experiencing growth in product registrations. Plus, learn creative ways to use QR codes and how you can take advantage of upcoming changes from Google Analytics.
Read MoreVineSpring clients and other website owners have been universally relying on Google Analytics, or “UA” for the past few decades. The time has come, UA is going away. Yes, you heard me right, in just a few months, Google is sunsetting UA and replacing it with GA4. We’ll explain what that means and how you can easily transition.
Read MoreIn this week’s roundup, learn the intricacies of appealing to younger generations and get advice on how to connect with Millennials. Despite the reopening of on-premise locations, eCommerce sales of adult beverages are here to stay. Lastly, avoid fines and stay on top of the latest developments in DTC compliance by attending a mid-year tax update for alcohol sellers.
Read MoreWhen coronavirus became a pandemic, consumers around the globe made the conscious choice to buy online and forego their brick-and-mortar store trips. Especially younger demographics—like Millennials. The idea behind marketing to these different customer profiles is simple but far-reaching. For many wine producers, it’s time for a crash course in what market researchers call “psychographics.”
Read MoreIn this week’s roundup, see how breweries are leveraging club programs to strengthen their community and culture. Hard seltzer sales have gone flat while wine continues to miss the mark when it comes to appealing to younger generations. A new study reveals a gap in diversity and inclusion in the wine industry. Lastly, a list of wine DTC shipping recommendations makes it easier to stay compliant when shipping out of state
Read MoreIn this week’s roundup, DTC shipment sales are soaring over 2020 numbers and a report shows an increase in widely implemented sustainability practices. As the pandemic winds down, the wine industry adjusts and bounces back with new strategies. Lastly, if you’re looking to launch a wine club, read our list of considerations.
Read MoreAs you set out to structure your new wine club, or if you’re reviewing the state of your current club, here are some things to consider.
Read MoreIn this week’s roundup, the wine industry learns a few tough lessons from the challenges of 2020 and we explore the evolution of customer behavior post-pandemic. Known for being slow to embrace technology, wineries break from the trend and accept cryptocurrency, QR codes, and contactless payments. Lastly, the extreme weather conditions in the American West are just a preview of what is to come unless policymakers implement real change.
Read MoreIf you’ve been to a restaurant, a tasting room, or even a coffee shop lately, you may have noticed a rise in technologies that limit contact—a precaution to help limit the spread of COVID-19. While QR codes and contactless payment are seeing a resurgence, these technologies are not new. Learn more about these technologies and see why they are not only great for limited contact during a pandemic, but are a convenient payment and communication option for both craft producers and their customers.
In this week’s roundup, Presqu’ile uses VineSpring and deep integrations like Square to elevate their tasting room experience. Clear up misconceptions surrounding fulfillment houses and get up to date on DTC beer shipping laws by state. Learn why wine demand isn’t as high as predicted in 2021 and explore wine’s biggest problem: labor.
Read MoreIn this week’s roundup, see how far the wine industry has come in the digital age and how it’s affecting buying habits. The beer industry can learn a lot and boost sales by following wine allocation models. Get tips on how to get a DTC shipping license and join a discussion on the future of alcohol marketplaces. Lastly, Congress has been presented with the idea of opening up the USPS to alcohol shipping.
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